If you want to become an effective manager, the first thing you need is professional knowledge – this course is for you! In less than a month, you will understand the intricacies of the coffee business and learn how to professionally manage a coffee shop:
- How to develop and adapt menus,
- How to choose and motivate your staff,
- Increase sales,
- Improve operations.
Get the support of a team that has been helping you open coffee shops since 2010.
The general plan of training:
Block #1: Managerial accounting
- DDS (cash flow)
- T&A. How is it made, where do the numbers come from?
- Daily reports
- Statement of income and expenses
- Controlled and uncontrolled expenses
- Inventory. How to do it, what to count.
- Technological charts, costing charts.
- The cost of production
- Tax systems
Block #2: Operations
- Personnel
- Payroll (wage fund). How to calculate.
- The contract of financial responsibility
- Hiring and firing employees
- Effective work schedule
- Barist Standards
- Food Safety
- Cleanliness
- Quality. How to control product quality. How to choose suppliers
- Safety
- The choice of equipment and location.
- Ergonomics of a coffee shop.
- Product (Menu). What products to introduce in the coffee shop menu?
- Pricing.
- Daily work of a coffee shop: the opening-closing shift, delivery of cash, etc.
Block #3: Increasing Coffee Shop Sales
Service in a coffee shop:
- How to get and not lose a regular guest?
- How good service leads to good sales?
Standard scripts for increasing sales in the establishment.
Block #4: Sales Tips
- Menu creation and author’s serving.
- Display in the window
- Rules of working with the product
- The combination of coffee and food. Serving + selling
Block #5: Marketing
- What Marketing Involves
- Visual marketing
- Menu
- Menu boards
- Price tags and additional materials
- Storefront, windows
- Merchandising
- Promotional marketing
- What are some promotions? How do they work? Purposes of promotions
- Demand Analysis
- Development of promotional offers
- Local marketing. How to reach the area? How to evaluate effectiveness?
- Product marketing
- How to introduce special offers in the menu?
- How to analyze effectiveness?
Block 6: Recruiting.
- Recruiting: Recruiting the dream team
- Sources of recruitment
- Phone interview.
- Tools for effective interview. The right questions and structure of the interview
- Motivation